Instead, they use social media primarily to connect with friends and family. Still, their postings on social media seem neither to aim at bypassing sports journalism nor to address sports fans directly. Results indicate that athletes evaluate traditional media coverage of their sport as negative and social media as extremely influential. The online survey results from all players of the 24 either all-male or all-female teams of the German first volleyball leagues are combined with a quantitative content analysis of the players’ social media activities. Consequently, our study focuses on indoor volleyball as such a marginalized sport. media provides the opportunity to increase public visibility. For sport disciplines that receive minor media coverage, social. Applying a mediatization approach, we conceptualize social media as a possible means to bypass traditional (sports) journalism. In this study, we focus on the motives for athletes’ use of social media. In recent years, social media platforms such as Facebook, Twitter, and Instagram have become major players in sports communication. In short, by understanding the clues words of language bias in social media, readers can understand easily for whom the message or statement are addressed and not easy to give a negative response as users of social media. Semiotically, all above upon deliver were visible strictly words, but all of the words subtle conveyed some important values for readers in terms of five categories above like to be an independent person, respect and not underestimate others. The result of analysis obtained that there were six categories of language bias which are used in twitter statuses such as age, sex (gender), race, social class, and traits.

The researcher only focused on the “Trending Topic” from worldwide twitter status during February 2018 by taking up 25 twitter status as samples.

This study was to analyze the use of language bias in worldwide twitter status how its form and what is the underlying motive behind the words used. Through social networking sites, many users or writers convey the strict message and statement in the platform of their twitter for whom those are addressed.

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